We have lost value for food - bigger and faster is better - and we are removed from what a regular food portion actually is, with research showing a clear correlation between food waste and increased obesity.

Returning to the days of the ‘Ministry of Food’ and using natural portions as inspiration - such as an egg - I propose we reformat existing food, implementing portions into everyday life, using visual aids, given by the NHS. For example - cereal ‘tennis ball’, cheese ‘bar’, mince meat ‘card deck’, macaroni ‘ball’, rice ‘cup’, and so forth.

All food-stuffs will simply be broken up in the various cooking and preparation processes, with the intention, that these images will begin to embed in our memory (much like a slice of bread) and society will start to portion naturally, with confidence.

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